Mobile Marketing Campaign against Drunk Driving
Budweiser launched this mobile marketing campaign in Argentina in a wonderful effort to generate awareness about the dangers of drunk driving. The campaign, called “Termina bien la noche, escanea este codigo” (“End the night well, scan this code”), had simple but quite effective mechanics. Budweiser handed out coasters with a QR code at the bars, … Continue reading Mobile Marketing Campaign against Drunk Driving
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